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Research papers

Challenges in conducting worldwide online research

Over the years much has been written about cultural sensitivity in marketing. As manufacturers began offering products and services to the worldwide community, marketers struggled with building a single global brand while localizing their messages...

Catalogue: ESOMAR Global Cross-Industry Forum 2003
Authors: Paul Strasser, Hans Lingeman
December 3, 2003
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Citation

Strasser and Lingeman (2003a, December 03). Challenges in conducting worldwide online research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/challenges-in-conducting-worldwide-online-research